Projects
COB 300 Business Plan
During the COB 300 program at James Madison University, I collaborated with a student team to develop a business plan for an original product, gaining hands-on experience in entrepreneurship, market research, and strategic decision-making across finance, marketing, operations, and management.
Check out the PDF to learn more!
Integrated Marketing Communications Plan
We designed an Integrated Marketing Communications (IMC) plan for the Rockingham Education Foundation (REFI) to enhance brand awareness and engagement. This project involved strategic planning, message development, and selecting marketing channels, providing valuable insights into the complexities of developing cohesive and impactful marketing campaigns. Through research and analysis, I explored how various elements of the marketing mix contribute to a successful IMC plan.
Check out the PDF to learn more!
Donut Shop Plan
The Donut Shop project focuses on creating a comprehensive content marketing plan to drive sales and increase brand awareness for a local donut shop. The strategy involves promoting both indulgent and healthy breakfast options through social media, email campaigns, blog posts, and videos. Key components include engaging customers with creative content like pairing suggestions, user-generated content contests, and showcasing the donut-making process. The project targets busy professionals and families by highlighting convenience, taste, and variety in breakfast choices, with the ultimate goal of boosting in-store traffic and online orders​.
Check out the PDF to learn more!
Bustles & Bouquets Campaign
This project focuses on developing a comprehensive Social Media Marketing Plan (SMMP) for Bouquets & Bustles, a wedding planning business based in the Shenandoah Valley. The plan aims to enhance the brand’s online presence, increase engagement, and drive inquiries through targeted strategies across Facebook, Instagram, Pinterest, and TikTok.By leveraging curated content, interactive posts, and paid campaigns, the SMMP highlights Bouquets & Bustles’ expertise in delivering stress-free, memorable weddings. The plan also prioritizes building stronger vendor relationships and reaching distinct target audiences, including eco-conscious couples, budget-friendly planners, and those seeking luxurious wedding experiences. This dynamic approach ensures measurable growth in visibility, engagement, and conversions for Bouquets & Bustles.
Check out the PDF to learn more!
